Location: Erbil
Job Type:
Permanent
Closing Date:
2025-04-09
About vacancy
mselect is looking to hire a Trade Marketing Manager for an FMCG client in Erbil, Iraq. Candidates must have a minimum of 3 years of experience in brand management, preferably within the FMCG sector. Fluency in English and Kurdish is a must, and Arabic is a plus.
Job Purpose
We are seeking a dynamic and results-driven Trade Marketing Manager to lead the brand’s marketing and trade execution in Iraq. The ideal candidate will be responsible for developing and implementing execution plans that drive brand growth, enhance market presence, and achieve business objectives. This role requires expertise in both Above-the-Line (ATL) and Below-the-Line (BTL) marketing, as well as strong ownership and analytical skills.
Key Responsibilities
Brand Planning and Management:
Key Performance indicators
Requirements
*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.
Job Purpose
We are seeking a dynamic and results-driven Trade Marketing Manager to lead the brand’s marketing and trade execution in Iraq. The ideal candidate will be responsible for developing and implementing execution plans that drive brand growth, enhance market presence, and achieve business objectives. This role requires expertise in both Above-the-Line (ATL) and Below-the-Line (BTL) marketing, as well as strong ownership and analytical skills.
Key Responsibilities
Brand Planning and Management:
- Develop and execute comprehensive brand plans to achieve market share and revenue growth
- Ensure alignment with the regional marketing strategy and corporate goals
- Conduct market research to understand consumer behavior, market trends, and competitive landscape
- Analyze data to identify growth opportunities and areas for improvement
- Plan and execute impactful ATL campaigns, including TV, radio, OOH and digital advertising
- Lead BTL initiatives such as in-store promotions, trade shows, and activations to enhance brand visibility and consumer engagement
- Collaborate with the sales team to ensure effective trade marketing execution and alignment with retail strategies
- Monitor and evaluate trade execution to ensure compliance with brand guidelines
- Work closely with cross-functional teams, including sales, supply chain, and creative agencies
- Build and maintain strong relationships with external partners, including distributors and retailers
- Track the performance of marketing campaigns and initiatives
- Provide regular reports and insights to the Regional Marketing Director and other stakeholders
Key Performance indicators
- Brand Health Tracker
- Products and NPD Profitability
- Efficient Marketing budget spending and tracking
- Market Share and Volume Performance
Requirements
- Bachelor’s degree in marketing, Business Administration, or a related field (master’s degree is a plus)
- Minimum of 3 years of experience in brand management, preferably in the FMCG sector
- Proven expertise in ATL and BTL marketing execution
- Strong analytical, organizational, and ownership skills
- Excellent communication and presentation abilities
- Fluency in English and Kurdish, and knowledge of Arabic is an advance
- Willingness to travel within Iraq as required
*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.
