Location: Erbil
Job Type:
Permanent
Closing Date:
2025-09-26
About vacancy
mselect is looking to hire a Head of Marketing for a construction client in Erbil, Iraq. Candidates must have a minimum of 5 years of marketing experience in residential real estate projects. Fluency in English, Kurdish, and Arabic is a must.
Job Purpose
The Head of Marketing will oversee all marketing activities for residential projects, ensuring alignment with business goals and sales objectives. The role includes leading a high-performing marketing team, collaborating with sales, project management, and customer experience teams, and driving brand positioning, customer engagement, and lead generation through both digital and offline campaigns.
Key Responsibilities
Requirements
*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.
Job Purpose
The Head of Marketing will oversee all marketing activities for residential projects, ensuring alignment with business goals and sales objectives. The role includes leading a high-performing marketing team, collaborating with sales, project management, and customer experience teams, and driving brand positioning, customer engagement, and lead generation through both digital and offline campaigns.
Key Responsibilities
- Develop and implement comprehensive marketing strategies tailored to residential developments to maximize visibility, market penetration, and qualified lead generation
- Lead, mentor, and manage the marketing team, ensuring creativity, collaboration, and alignment with company goals
- Conduct thorough market research and analyse customer insights, competitor activities, and industry trends to inform marketing plans and campaigns
- Design and execute targeted digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing strategies
- Plan and oversee offline marketing initiatives, including events, exhibitions, open houses, and local community engagement programs
- Collaborate closely with the sales team to generate qualified leads and provide timely, relevant marketing materials to support sales objectives
- Manage and enhance the company’s branding, corporate identity, and communication efforts to strengthen reputation and market positioning
- Oversee the production of marketing collateral, presentations, brochures, and digital content tailored for residential buyers
- Monitor marketing performance metrics, analyse ROI, and optimize budget allocation for maximum impact
- Coordinate with external agencies, media partners, and vendors to ensure consistent messaging and effective campaign delivery
- Ensure compliance with legal, regulatory, and industry standards for marketing and advertising in real estate
- Utilize CRM and marketing automation tools to track campaigns, customer engagement, and lead nurturing processes
- Represent the company at industry events, trade shows, and networking opportunities to build brand presence and strategic partnerships
- Identify new marketing opportunities, emerging channels, and innovative approaches to strengthen market reach and customer engagement
Requirements
- Education: Bachelor’s degree in business, Marketing, Communications, or a related field
- Experience: Minimum 5 years of marketing experience, preferably in residential real estate, with prior leadership or managerial experience preferred
- Languages: Fluency in Kurdish and Arabic is required; English proficiency is an advantage
- Strong leadership and team management skills
- Excellent strategic thinking, communication, and interpersonal abilities
- Proficiency in digital marketing, branding, and content development
- Market awareness and ability to analyse trends effectively
- Experience with CRM and marketing automation tools
*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.
