Location: Baghdad
Job Type:
Permanent
Closing Date:
2025-06-15
About vacancy
mselect is looking to hire a Brand Manager for an FMCG client in Baghdad, Iraq. Candidates must have 7-10 years of progressive experience in brand management, operations, or multi-unit management roles. Fluency in English and Arabic is a must.
Job Purpose
The Brand Manager plays a critical leadership role in shaping the overall strategy, operations, and expansion of the brand. Acting as the Head of Operations, the role is responsible for ensuring that all business units operate efficiently, uphold brand standards, and meet growth objectives. This position requires a unique blend of strategic vision, operational excellence, and brand stewardship to drive performance and scalability.
Key Responsibilities
Strategic Planning & Brand Leadership:
Key Performance Indicators (KPIs)
Requirements
Qualifications:
*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.
Job Purpose
The Brand Manager plays a critical leadership role in shaping the overall strategy, operations, and expansion of the brand. Acting as the Head of Operations, the role is responsible for ensuring that all business units operate efficiently, uphold brand standards, and meet growth objectives. This position requires a unique blend of strategic vision, operational excellence, and brand stewardship to drive performance and scalability.
Key Responsibilities
Strategic Planning & Brand Leadership:
- Lead the development and implementation of comprehensive brand strategies aligned with company goals
- Define clear brand positioning, customer value proposition, and competitive differentiation
- Collaborate with executive leadership on annual business plans, budgets, and brand roadmaps
- Analyse market trends, customer behavior, and competitor activities to guide decision-making
- Establish measurable KPIS to track brand performance across markets and business units
- Oversee daily operations across all branches, locations, or franchise units, ensuring operational efficiency, service quality, and profitability
- Set operational standards, workflows, and SOPs to ensure consistency and compliance
- Monitor inventory, procurement, and supply chain management to optimize resource utilization
- Manage and optimize P&L performance, cost control measures, and revenue generation
- Ensure all units comply with legal, safety, and quality regulations and corporate policies
- Lead market research and feasibility analysis for expansion opportunities (local and international)
- Develop and execute brand expansion plans, including new store launches, franchising, or market entry strategies
- Coordinate with real estate, construction, legal, and design teams to manage new openings or rebranding efforts
- Build relationships with potential investors, franchisees, and strategic partners
- Develop and manage operational dashboards and reporting tools to monitor performance
- Introduce systems for continuous process improvement and service innovation
- Conduct regular audits and reviews to assess operational risks, gaps, and opportunities
- Resolve operational issues quickly to minimize business disruption and maintain customer satisfaction
- Build, mentor, and lead a cross-functional operations and brand management team
- Define departmental structures, roles, and responsibilities for maximum productivity
- Develop training programs and career development plans to grow internal talent
- Promote a culture of ownership, collaboration, accountability, and high performance
- Ensure that every customer touchpoint reflects brand values, tone, and visual identity
- Work closely with marketing, design, and customer experience teams to maintain a unified brand image
- Monitor customer satisfaction levels and drive initiatives to enhance loyalty and retention
Key Performance Indicators (KPIs)
- Operational efficiency and cost savings
- Store/unit-level profitability
- Customer satisfaction and NPS
- Timely and successful brand expansions
- Employee productivity and retention
- Compliance and audit scores
Requirements
Qualifications:
- Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field (MBA is a plus)
- 7-10 years of progressive experience in brand management, operations, or multi-unit management roles
- Proven experience in driving strategic initiatives, scaling operations, and launching new units
- Strong knowledge of budgeting, financial analysis, and operational KPIs
- Experience with franchise models, food & beverage, hospitality, or retail industries is highly desirable
- Proficient in project management tools, ERP systems, and operational software
- Strategic & Commercial Thinking
- Operational Leadership
- Financial Acumen
- Market Expansion & Business Development
- Brand Stewardship
- Cross-functional Team Management
- Innovation & Continuous Improvement
- Excellent Communication & Stakeholder Management
*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.
